Let’s take a look ahead….. Future of Affiliate Marketing-2020 brings great opportunity we will discover why I believe it does!
Sales On-Line 2018
On line sales in 2018 were 513.6 billion up 14% from 2017 to 449.9 billion. It is estimated that sales in 2019 will be up over 20.% for on-line sales. Total retail sales in 2018 were 3.63 trillion
Sales for Black Friday 2019 just in: on line sales were 7.4 billion up 20% over 2018…. 2.9 billion was done from a smart phone or 17%…… Thursday’s sales on line were 4.2 billion up 14.5% over 2018 with over half the on line business for Thursday was done on smart phones.
Projections are that 15.1% of those on=line sales came from affiliate marketers.
Total retail sales were 2.93 trillion in 2018, The commerce department projects 2019 to be 3.63 trillion. On line sales accounted in 2018 for 8.8% of the total retail sales.
What the Marketing Industry Thinks
Here are some quotes from industry insiders….. and what they think the future holds for Affiliate Marketers.
“….the affiliate marketing industry is growing and coming out of the shadows…” Yonaton Dotan
” …as marketing departments target more touch-points and analytic s platforms provide more visibility into multi-touch attribution, affiliate advertisers will rethink their affiliate commission models and offer more variable commissions based on the weight of arbitration….” David Vogelpohl V.P. of Web Strategy
Zac Johnson, Founder of Blogging.org …..said this …” Affiliate marketing is always going to be here and it’s going to make money as long as you continue to focus the value provided and user experience.”
What US Commerce Department Sees
This chart from US Commerce dept gives a projection of sales estimates through 2023……
They are looking for a steady increase over the next five years if you include 2019….very positive outlook for anyone in the e-commerce industry.
Some Projections for 2020
There are many Companies that have already fallen and are no longer here because they have not focused on Affiliate Marketing…and there will many more that will be bankrupt and not here in 2020.
From the Founders of Wealthy Affiliates…..” The fundamental business model of affiliate marketing has remained the same, You have an affiliate [publisher], you have a merchant [advertiser], and a customer. Role of an affiliate marketer is to connect a customer with a product/service often times a product/service they are already seeking to purchase.”
Future of affiliate marketing will continue to grow in 2020 . One of the fastest growing sectors is the cannabis market, check out this latest article on best affiliate programs in the cannabis industry not including CBD .. Best CBD Affiliate Programs-Review
What Some Top CEO’S Think
Former Niki CEO Mark Parker said this about new CEO John Donahue former CEO OF E-bay…..”…. His expertise in digital commerce technology. Global strategy and leadership will be critical….”
Walmart CEO Doug McMillion says….” We need to translate this repetitive food and consumables volume into a stronger Walmart.com business that’s profitable over time.”
Adidas CEO Kasper Rorsted said this.” But there is no doubt e-commerce and e-commerce through a mobile environment is the future of our company.”
In my article AWIN Affiliate Review the global affiliate network...the following quotes were in AWIN report.
Proctor and Gamble CMO said this.,.”Five Words neatly en capsules the power of Publishers to partner with brands through the medium of Affiliate Marketers.”
Jeff Bezos of Amazon ….. said this.. “When everyone is focusing on what is changing I focus on what won’t change; I focus on what won’t change and build a business around it.”
With this very positive outlook for affiliate marketing from all these Corporate leaders in the retail industry.
Why all the brilliant lights? That’s easy I’m excited for affiliate marketing s future. I believe it is brighter than ever. As the consumer continues to go to the on line market to purchase their items and services the need for the merchant to connect with that individual creates a great opportunity for affiliate marketers that bring value and provide a solution for their followers will create a trust that will allow the merchants to be able to have their items marketed through that affiliate,
Here’s my question for you read this article
WHAT DO YOU THINK ???
Look forward to seeing what you have to say.
Thanks JUST IN……CYBER Monday 2019 9.4.2 billion over 7.9 billion in 2018 ……WOW! WOW!